The Keg aimed to establish a fresh, modern visual identity that resonated with their commitment to quality, comfort, and value. Initially collaborating with another firm, they sought a more cost-effective solution. CYNC successfully met this challenge, delivering a bold, modern design characterized by strong forms that marked a significant update from the restaurant's previous corporate aesthetic. The project achieved a high level of visual appeal while preserving the warm and inviting dining atmosphere that defines The Keg experience.