The Keg aimed to establish a fresh, modern visual identity that reflected their commitment to quality, comfort, and value. After initially collaborating with another firm, they sought a more cost-effective solution. CYNC successfully met this challenge by delivering a bold, modern design characterized by strong forms, marking a significant departure from the restaurant's previous corporate aesthetic. The project not only achieved a high level of visual appeal but also preserved the warm and inviting dining atmosphere that defines the Keg experience.